Thursday 25 January 2007

Media Lesson About Audeince

Does proliferation benefit consumers?
In terms of mobile phones i would say that proliferation does benefit consumers as the more people that have mobile phones then the more people you can text and some poeple on the same network get discounted and even free calls and texts.
This is good because it helps consumers save money and get in contact easier and quicker.
So in my opinion proliferation in mobiles is agood thing.

Is consumer choice a reality?
I would have to say no, this is because people dont realy get a full choice or customise products so that they fit what the consumer want exactly. Its more of a "you get what your given" scenario where you have to acept the fact that you will not be able to get exactly what you want. Having said that you can customise some aspects but not the whole thing. It is an illusion as you can only get things that "are on the menu" as you have a limeted choice. You cant go into a italian resturant and ask for sushi.
In this sence consumer choice is a false idea.

Would government regulation benefit the consumer?
I think it would because it would regulate the cost and the material given to the public. In this way games or messages that are inopropriate such as games like "Manhunt" would never of been produced as people are easily influenced by things they see and it could even be argued that due to games like these crime is on the increase.
It is also good due to the regulation of costs in order to prevent things like inflation etc. Which would be the outcome of overly priced products.

Is quality and content the first consideration of the producers?
In awnser to this question i would have to say no as sometimes products are only intended to last a short period of time e.g. 4 months as it is felt that the consumers will get a new one in that time so there is no reason that something should outlast that time period.
Some companies offer waranties etc or will replace broken products if it is broken or lost in a month within purchase etc.
Companies arent concerned with how long a product will last and consumers usually buy things for the things they offer, the price, and the things they have on it rather than the durability.

I WROTE THIS ONE MYSELF TOO =]
IM A GENIUS

Thursday 18 January 2007

Terms and how they relate to my Case Study


Convergance
Mobile phones have converged with many diffrent types of media, over time it has converged with cameras, mp3s, videos, games, text, multimedia messages, voice recording, alarm clocks, calculator, timer, stopwatch, caledar, phone book, internet browserand bluetooth and infer red

Digitality
Through the use of digital mobile phones have become more protable and had some miniturisation, however ther is the argument that mobile phone have gotten too small to use and that the buttons and the screens are getting rediculously small.
Digital things use a series of 0s and 1s in order to turn swithces on and off in a particular order. Ditial things are non-linear and can be skiped through and changed all the time.

Analouge
This is the way that technology used to work and uses radio waves these waves can easily pick up interfiercance and arent reliable to use. Digital made Analouge obsolete. Analouge is linear and you have to go through it in a certain order.

Synergy
How a media institution tries to use its various products to sell one another (e.g. film and soundtrack and video game, etc.)
In mobile phones this would be things like a mobile phone changeable case, add ons such as extra memory, charms that light up when you get an incoming call or message, ringtones from particual artists, media videos of things like music videos.

Interactivity
The ability of the consumer to participate in new ways with media (e.g. use the red button on Sky, play games on consoles, send texts, take pictures with mobiles, etc.)
Mobile phones are very interactive as mobiles are constatnly changing and converging with new types of media. When the 4G phones come out they will be so interactive that they will be able to open your and only recognise your finger print.

Personalisation
Enjoying a personalised media experience through your laptop, mobile, Yahoo page and by setting favourites in your free digibox, Sky digital, etc.
In mobile phones these are things such as setting a personal ringtone, background, screen saver, and even sometimes the font colour and type.

Portability
As far as portability goes mobile phones are the most cahnging. Mobiles are getting smaller and smalller infact they are getting too small.

Miniturasation
Technology is getting smaller in many cases, enabling portability and also giving the potential for more to fit in a smaller space.
In mobiles its blatently obvious no need to explain.

Connectivity
Mobile phones connect to other mobiles from other networks as well as from its own. It uses bluetooth and infared as well. It uses the internet too and conects with people all over the world through it.

Trojan Horse
Getting one type of technology into the home via another and thus generating consumer interest (for instance DVD via PS2).
Agian in mobiles it would be a camera, video and voice recorder, internet etc.

Hegemony
To possess hegemony means that a producer’s ideas or products dominate a particular market, audience or consumers. For instance, Apple dominates the MP3 player market.
In mobiles ther isnt any read dominant leading comapny, at one point it appeared that nokia was in the lead but now all companies are evenly used.

Democratisation
Wider availability of media technology through cheaper prices, libraries, convergence, etc..
This is based on the idea of capitilism as people will always lower thier prices so that people will go and use thier products instead of orthers due to thier lower costs.
In mobiles this would be things like the network rate and cheaper text deals.
Some companies offer free texts to people with the same network and others give an hour where all calls are half price.

Hypertextuality
Hypertext links for connectivity, etc.
http://www.garyhayes.tv/index.html (for personalised media)
For personalised home entertainment and human behaviour.
In mobile phones hypertextuality would be the fact that you can go to an options menue and select the program you want to use you dont have to go through a long list and wait for the option to appear.

HAhahahahaha i actually done this one myself i didnt steal it yay =]
all credits for this go to me yes yes they do
x-x-x-x-x-x-x-x-x-x-x-x

Thursday 11 January 2007

iPhone information

The iPhone has finally hit the shelves, but not in the way that Apple fans were hoping.

Linksys introduced a series of seven VoIP devices on Monday under the 'iPhone' brand. The devices include cordless and wireless models that support Skype and Yahoo Messenger with voice services. Prices range from $79.99 to $369.99.

The 'iPhone' name is noteworthy because media and analysts have used the name over the past year to indicate a mobile phone from Apple. The name was chosen because it resembles that of the 'iPod'.

According to the latest rumours, Apple is preparing to launch a mobile phone early next year. The company was also believed to be launching an iPhone last August, as well as last year when Motorola started selling its iTunes powered Rokr.

Apple has never given any indication that it plans to launch a phone, nor that it plans to name the device 'iPhone'.

But if Apple is preparing to launch an iPhone, the company will now be forced to use a different name.

A spokesman for Cisco, Linksys' parent company, said that Cisco acquired the trademark to the iPhone brand in 2000 through the purchase of Infogear Technologies.

Apple first registered the internet domain name iphone.org in 1999. The computer maker did not immediately return a request for comment.

The Cisco spokesman declined to comment on any dialogue between Apple and Cisco, but said that the company had no reason to believe that Apple ever intended to use the name 'iPhone' for its rumoured smartphone device.

Cisco's trademark would be worthless if the company never shipped a product, but its ownership claim would remain valid as long as the networking manufacturer showed an intent to use the brand in commerce within five years after filing for the trademark, according to Matthew Kabak, a San Francisco trademark and copyright lawyer.

Apple does have a shot at obtaining the rights to the name, however, if it can prove that it applied to the trademark before Infogear, Kabak added.

Thursday 4 January 2007

Random phone information

Wireless phone standards have a life of their own. You can tell, because they're spoken of reverently in terms of generations. There's great-granddad who's pioneering story pre-dates cellular, grandma and grandpa analog cellular, mom and dad digital cellular, 3G wireless just starting to make a place for itself in the world, and the new baby on the way, 4G.

Most families have a rich history of great accomplishments, famous ancestors, skeletons in the closets and wacky in-laws. The wireless scrapbook is just as dynamic. There is success, infighting and lots of hope for the future. Here's a brief snapshot of the colorful world of wireless.

First of all, this family is the wireless telephone family. It is just starting to compete with the wireless Internet family that includes Wi-Fi and the other 802 wireless IEEE standards. But it is a completely different set of standards. The only place the two are likely to merge is in a marriage of phones that support both the cellular and Wi-Fi standards.

Wireless telephone started with what you might call 0G if you can remember back that far. The great ancestor is the mobile telephone service that became available just after World War II. In those pre-cell days, you had a mobile operator to set up the calls and there were only a handful of channels available.

The big boom in mobile phone service really began with the introduction of analog cellular service called AMPS (Analog Mobile Phone Service) starting in 1981. This generation is 1G, the first for using cell technology that let users place their own calls and continue their conversations seamlessly as they moved from cell to cell. AMPS uses what is called FDM or frequency division multiplexing. Each phone call uses separate radio frequencies or channels. You probably had a 1G phone, but never called it that.

The next generation, quick on the heels of the first, is digital cellular. One standard uses a digital version of AMPS called D-AMPS using TDMA (Time division Multiple Access). A competing system also emerged using CDMA or Code Division Multiple Access. As you might suspect, the two are incompatible but you can have a phone that works with both. Europe embraced yet a third standard called GSM which is based on TDMA. Digital transmissions allow for more phone conversations in the same amount of spectrum. They also lay the groundwork for services beyond simple voice telephone calls. Data services such as Internet access, text messaging, sharing pictures and video are inherently digital.

This is where the whole "G" thing got started. The original analog and digital cellular services were invented to cut the wire on landline phone service and give you regular telephone service you could take with you. As such, the bandwidth they offer for adding data services is pretty meager, in the low Kbps region. Now that a cell phone is not merely a cell phone, but also a PDA, a messaging system, a camera, an Internet browser, an email reader and soon to be a television set, true broadband data speeds are needed. That new generation of cell phone service has been dubbed 3G for 3rd generation.

3G has proven to be a tough generation to launch. The demand for greater bandwidth right now has spawned intermediate generations called 2.5G and even 2.75G. One such standard is GPRS (General Packet Radio Services) which is an extension of the GSM digital cellular service popular in Europe. It offers download speeds up to 144 Kbps.

3G phones and services are just starting to come into their own. One service you'll find is called EVDO which stands for EVolution Data Only. EVDO has download speeds up to 2.4 Mbps, which is faster than T1, DSL or Cable broadband service. There is also an evolution that includes voice called EVDV which is in the works.

While 3G is going to enable telephones to also become Internet computers, video phones and television receivers, its maturity phase will find it competing with wireless VoIP telephone services on Wi-Fi, WiMax, WiTV and the new wireless mobile standard 802.20, which doesn't seem to have a catchy name yet. The slug-fest between analog wireline phone service and wired VoIP seems likely to be continued on the wireless front.

There is also an emerging cellular standard you should be aware of called 4G. The fourth generation being championed in Japan will boost the data rates to 20 Mbps. These speeds enable high quality video transmission and rapid download of large music files. The first 4G phones may appear as soon as 2006. That means we better starting thinking about what to do with 5G if this generation thing is going to continue.

A good reference for the cellular generation standards can be found at Wikipedia and you may also enjoy reading some telephone history.

this information was borrowed from http://searchmobilecomputing.techtarget.com/generic/0,295582,sid40_gci1078079,00.html?bucket=ETA&topic=299722


T3 in Tokyo: World’s first 4G phone!
Next-gen mobile special! The year is 2015 and your handset doubles as a portal into a new world.
T3 gets up close with NTT Do Co Mo's 4G vision of the future... [more images]Tokyo truly is another planet. It’s a place where Harajuku girls look like pretty space pirates carrying the sweetest mobile phones capable of far more than you or I are used to. And it’s here in this sexy tech nirvana that the future of phones is being built, by Japan’s leading telecom company, NTT DoCoMo. I got rare exclusive access to their headquarters for a peek into what we can expect from our phones in less than a decade courtesy of 4G!

How’s this for starters? Download speeds of around 1GB per second! Yep, that’s what’s currently in the pipeline, which means enough content to sink the Titanic being pumped into your handset before you can say “whoa!”

Don’t mistake this for flamboyant Western dick-swinging, because this is Japan where modesty is part of the genetic make up. No, NTT DoCoMo believes in their future vision of 4G. So much so that they even have a prototype handset (pictured) and service set up at their headquarters to demonstrate what 4G will be like.

Granted the handset is anvil-sized, but it does house a pair of 3D goggles that slide out of the bottom. I put them up to my face and turn to a building projected on a screen in front of me. It’s an aquarium. There’s an invisible code on the building that the handset can read, so when I press a button all the information on the aquarium is delivered in an instant, including ticket purchase options, area info, and a lot, lot more…

See, when I download the info, 3D images of fish in the aquarium appear before my eyes floating through the real world I’m looking at, superimposed before my very eyes!

I’m looking though the 3D goggles as a dolphin and a school of fish swim past mixed with reality. It’s a real trip but phenomenal. But that’s just the half of it, because when I look at any of these creatures it instantly recognises what I’m looking at via built-in sensors. And then if I hit a button while looking at something it pulls up a hub of information on that particular sea creature. It’s a lot to take in, but definitely a world I want to be a part of.

The demo is amazing, though a bit on the pantomime side of serious, but the point is that 4G promises to deliver so much content into our handsets and lives at such ridiculously blink-quick speeds that it creates a new way of looking at the world.

This information was taken from http://www.t3.co.uk/news/247/communications/mobile_phone/t3_in_tokyo_worlds_first_4g_phone!

Purpose of this blogg

Im a student at St. Lukes catholic collage and my teacher said i had to make a blog on a new media technology so i had to do this

LAME

so I choose to do my case studies on mobile phones.