Terms and how they relate to my Case Study

Convergance
Mobile phones have converged with many diffrent types of media, over time it has converged with cameras, mp3s, videos, games, text, multimedia messages, voice recording, alarm clocks, calculator, timer, stopwatch, caledar, phone book, internet browserand bluetooth and infer red

Digitality
Through the use of digital mobile phones have become more protable and had some miniturisation, however ther is the argument that mobile phone have gotten too small to use and that the buttons and the screens are getting rediculously small.
Digital things use a series of 0s and 1s in order to turn swithces on and off in a particular order. Ditial things are non-linear and can be skiped through and changed all the time.

Analouge
This is the way that technology used to work and uses radio waves these waves can easily pick up interfiercance and arent reliable to use. Digital made Analouge obsolete. Analouge is linear and you have to go through it in a certain order.

Synergy
How a media institution tries to use its various products to sell one another (e.g. film and soundtrack and video game, etc.)
In mobile phones this would be things like a mobile phone changeable case, add ons such as extra memory, charms that light up when you get an incoming call or message, ringtones from particual artists, media videos of things like music videos.

Interactivity
The ability of the consumer to participate in new ways with media (e.g. use the red button on Sky, play games on consoles, send texts, take pictures with mobiles, etc.)
Mobile phones are very interactive as mobiles are constatnly changing and converging with new types of media. When the 4G phones come out they will be so interactive that they will be able to open your and only recognise your finger print.

Personalisation
Enjoying a personalised media experience through your laptop, mobile, Yahoo page and by setting favourites in your free digibox, Sky digital, etc.
In mobile phones these are things such as setting a personal ringtone, background, screen saver, and even sometimes the font colour and type.

Portability
As far as portability goes mobile phones are the most cahnging. Mobiles are getting smaller and smalller infact they are getting too small.

Miniturasation
Technology is getting smaller in many cases, enabling portability and also giving the potential for more to fit in a smaller space.
In mobiles its blatently obvious no need to explain.

Connectivity
Mobile phones connect to other mobiles from other networks as well as from its own. It uses bluetooth and infared as well. It uses the internet too and conects with people all over the world through it.

Trojan Horse
Getting one type of technology into the home via another and thus generating consumer interest (for instance DVD via PS2).
Agian in mobiles it would be a camera, video and voice recorder, internet etc.

Hegemony
To possess hegemony means that a producer’s ideas or products dominate a particular market, audience or consumers. For instance, Apple dominates the MP3 player market.
In mobiles ther isnt any read dominant leading comapny, at one point it appeared that nokia was in the lead but now all companies are evenly used.

Democratisation
Wider availability of media technology through cheaper prices, libraries, convergence, etc..
This is based on the idea of capitilism as people will always lower thier prices so that people will go and use thier products instead of orthers due to thier lower costs.
In mobiles this would be things like the network rate and cheaper text deals.
Some companies offer free texts to people with the same network and others give an hour where all calls are half price.

Hypertextuality
Hypertext links for connectivity, etc.
http://www.garyhayes.tv/index.html (for personalised media)
For personalised home entertainment and human behaviour.
In mobile phones hypertextuality would be the fact that you can go to an options menue and select the program you want to use you dont have to go through a long list and wait for the option to appear.

HAhahahahaha i actually done this one myself i didnt steal it yay =]
all credits for this go to me yes yes they do
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